Service Variability Is a Unique Service Characteristic

question 64

Multiple Choice

Service variability is a unique service characteristic. From the following list,choose the marketing implication most closely related to this characteristic.

• A)buyer-seller interaction requiring that the service be done "right"
• B)planning capacity on the basis of peak demand
• C)emphasizing strict quality control standards
• D)using pricing and promotion to even out demand peaks and valleys
• E)None of the above applies specifically to service variability.

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Definitions:

Incentive Structures

Frameworks within an organization or economy designed to motivate and encourage specific behaviors and outcomes among participants.

Extraction Costs Curve

A graphical representation that shows how the cost of extracting a resource varies with the quantity extracted.

Marginal Extraction Costs

The additional costs associated with extracting one more unit of a resource, important in the economics of natural resource exploitation.

Upward-Sloping

Describes a line on a graph that inclines from left to right, indicating a positive relationship between two variables.