Non-Ownership Is a Unique Service Characteristic

question 55

Multiple Choice

Non-ownership is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)Need to use promotion and pricing to even out demand patterns.
• B)Need to emphasize the benefits of reduced labor and overhead.
• C)Use strict quality control standards.
• D)High-level training for service personnel.

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Definitions:

George Ritzer

An American sociologist recognized for his contributions to the sociology of consumption, globalization, and the McDonaldization thesis.

New Technologies

Refers to the latest advancements and innovations in various fields such as Information Technology, Robotics, Biotechnology, and others that aim to improve efficiency, solve complex problems, and enhance the quality of life.

Actor-Network Theories

A theoretical and methodological approach in social science that emphasizes the agency of both human and non-human actors in networks of relationships.

Human Actors

Individuals who take action or play roles within various social, economic, or political contexts.