Buyers Tend to Be Price Sensitive When They Can Switch

question 53

True/False

Buyers tend to be price sensitive when they can switch from one supplier to another without incurring additional costs.

---

Definitions:

Behavior Therapy

A type of psychotherapy that focuses on changing unhealthy or destructive behaviors through reinforcement strategies and conditioning.

Psychoanalysis

A therapeutic technique and theory of psychology developed by Sigmund Freud, focusing on unconscious processes and resolving internal conflicts.

Sigmund Freud

A neurologist from Austria who initiated the field of psychoanalysis, which employs conversation between a psychoanalyst and a patient as a therapy for mental disorders.

Drug Therapy

The treatment of disease by the administration of drugs, as distinguished from surgery, radiation, etc., often specifically referring to the use of medication to treat mental health conditions.