Which of the Following Statements Concerning Trade Shows Is(are)accurate

question 13

Multiple Choice

Which of the following statements concerning trade shows is(are) accurate?

• A)The cost of reaching a prospect at a trade show less than the cost of making a personal sales call.
• B)Over 83 percent of all trade show visitors have some buying authority.
• C)The average company participates in 45 trade shows per year.
• D)all of the above
• E)(a)and (b)only

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Definitions:

Leon Festinger

A psychologist known for his theory of cognitive dissonance, which explores how people strive for internal consistency between their beliefs and behaviors.

Group Cohesion

The strength and solidarity of the bonds among group members, contributing to the group's unity, commitment, and capacity to act as a single entity.

Task Cohesion

The degree to which group members work together towards a common goal and the level of commitment to achieving that goal.

Entitativity

The degree to which a group is perceived as being a coherent, unified entity.