An Advertising Objective Must

question 19

Multiple Choice

An advertising objective must:

• A)specify what is to be achieved and when.
• B)be measurable.
• C)be realistic.
• D)all of the above.
• E)(a)and (c)only.

---

Definitions:

Debenture

A debt security issued by a corporation that may or may not have specific assets of the corporation pledged as security for payment.

Lien

With respect to goods, it is the right to retain the goods until payment is made.

Mortgagee

The lender or financial institution in a mortgage agreement, who holds the mortgage as a security for the loan provided to the borrower.

Construction Lien

A legal claim against a property by a contractor or subcontractor for unpaid work or materials.