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The Principle of ________, Introduced by Alfred Sloan, Jr

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Short Answer

The principle of ________, introduced by Alfred Sloan, Jr., of General Motors, prompts consumers to discard their possessions not because of loss of utility but rather because of loss of status.


Definitions:

Fixed-ratio Scheduling

A type of reinforcement schedule in behaviorism where a response is reinforced only after a specified number of responses.

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.

Primary Reinforcers

Innate reinforcing qualities like food, water, or rest that do not need to be learned because they are naturally satisfying.

Fixed-interval Schedule

A schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed.

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