Which of the Following Aspects Would NOT Be Considered in a Comprehensive

question 33

Multiple Choice

Which of the following aspects would NOT be considered in a comprehensive marketing plan?

• A)marketing objectives
• B)situational analysis
• C)problems and opportunities
• D)consumer motivation
• E)financial plan

---

Definitions:

GAAP

Generally Accepted Accounting Principles, a collection of commonly-followed accounting rules and standards for financial reporting in the United States.

Operating Activities

Operating activities relate to the primary revenue-generating activities of a business, influencing its net income and cash flows from operations.

Prepaid Expenses

Prepaid expenses represent payments made in advance for goods or services to be received in the future, recorded as assets on the balance sheet until they are consumed or used.

Operating Activities

Transactions and events related to the primary business activities, such as selling products or services, which are reflected in the cash flows.