In Which of the Product Categories Below Would High Brand

question 7

Multiple Choice

In which of the product categories below would high brand recognition NOT be especially important?

• A)beer
• B)a people mover
• C)cigarettes
• D)soft drinks
• E)fast food

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Definitions:

AIDS

Acquired immune deficiency syndrome. A secondary immune deficiency that develops as the result of infection by the HIV virus.

Measles

A highly contagious viral disease characterized by fever, cough, and a distinctive rash, affect primarily children.

Unvaccinated Person

An individual who has not received vaccination against specific diseases.