The Disadvantages of a Brand-Extension Strategy Include

question 54

Multiple Choice

The disadvantages of a brand-extension strategy include:

• A)thinking the extension can carry the brand.
• B)reinforcing the core brand in the minds of new customers.
• C)diverting marketing focus from the existing brand.
• D)enhancing brand equity after a successful introduction.
• E)saving money on maintaining the brand.

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Definitions:

Resisting Change

The reluctance or refusal to adapt to new procedures, processes, or changes within an organization or environment.

Management By Objectives (MBO)

An organization-wide intervention technique that involves joint goal setting between employees and managers.

Valuable Intervention

A strategic action or initiative taken to improve a situation or process, deemed to have significant worth or importance.

Organization Development (OD)

A systematic approach to organizational improvement that applies behavioral science theory and research in order to increase individual and organizational well-being and effectiveness.