The Communication Component in the Marketing Mix Is Divided into Four

question 28

Multiple Choice

The communication component in the marketing mix is divided into four primary categories. Which of the following is NOT one of them?

• A)personal selling
• B)interactivity
• C)sales promotion
• D)public relations
• E)advertising

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Definitions:

Capital Gain Distributions

The payment of proceeds realized from the sale of an asset held in a mutual fund or ETF, distributed to investors as a taxable distribution.

Income Distributions

Payments, often periodic, received by investors from assets they own, such as dividends from stocks or interest from bonds.

Rate of Return

The increase or decrease in the value of an investment during a set period, represented as a proportion of the investment's original price.