The Major Risk That Companies Run When They Introduce an Entirely

question 47

Multiple Choice

The major risk that companies run when they introduce an entirely new product is:

• A)cannibalizing sales of existing brands.
• B)damaging the core brand in the minds of consumers.
• C)allowing the advertising to carry the marketing burden.
• D)confusing consumers because there may be too many new product introductions.
• E)prompting consumers to question the value and benefits of the original brand.

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Definitions:

Worker Rights

The entitlements and protections afforded to individuals in their capacity as employees, including fair treatment, safe working conditions, and the right to organize.

Social Movement Unionism

A form of unionism that integrates labor activism with broader social issues, aiming to bring about societal change beyond just workplace improvements.

Worker Interests

Worker interests encompass the economic, social, and professional needs and priorities of employees, including fair wages, safe working conditions, and job security.

Enterprise Contract

A contractual agreement between businesses, or between a business and an individual, that typically involves provision of goods or services.