Because the Firms That Utilize This Type of Marketing Communication

question 26

Short Answer

Because the firms that utilize this type of marketing communication are basically people enterprises, ________ almost always has a strong institutional component, keeping the same slogan, theme, or identifying mark over long periods of time to increase consumer awareness.

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Definitions:

Operating Activities

The primary revenue-generating activities of an organization, including the production, sales, and delivery of its products and services.