A Purpose in the Pioneering Stage of a Product's Life

question 49

Multiple Choice

A purpose in the pioneering stage of a product's life cycle is:

• A)to remind consumers about the product or service.
• B)to educate consumers about the new product or service.
• C)to show people the want they that did not appreciate before and that the advertised product fulfills that want.
• D)to show that the competitor's product actually is incapable of meeting a need that already has been recognized and could have been fulfilled before.
• E)to convince consumers that the new product or service is far less expensive than the competitor's.

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Definitions:

Decreasing

Refers to a process or trend where quantities or values are going down or diminishing over time.

Slope

In mathematics, a measurement of the steepness, incline, or grade of a line, typically expressed as a ratio of vertical change to horizontal change.

Value

The importance or utility that something has for an individual or the market price of a good or service.

Horizontal Axis

In graphing, this is the x-axis, which typically represents the independent variable.