What Are the Failure Rates of New Brands Entering an Existing

question 34

Multiple Choice

What are the failure rates of new brands entering an existing category and those undergoing brand extensions?

• A)25% and 52%
• B)30% and 64%
• C)40% and 72%
• D)50% and 84%
• E)60% and 92%

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Definitions:

Ethical Violation

A breach of moral principles within a professional context, usually violating established codes of conduct.

Covert Observation

A research method where the subject(s) are unaware they are being observed to gather unbiassed and natural behavior.

Nonparticipant Observation

A research method in which the observer does not interact with the subjects during the observation period.

Internet Research

Research conducted via the internet, which includes collecting information online or conducting studies that utilize online tools.