Which Company Failed to Recognize the Need to Invest in Either

question 5

Multiple Choice

Which company failed to recognize the need to invest in either Gen X or Gen Y and paid dearly despite having one of America's great brands?

• A)Nike
• B)Toyota
• C)Harley-Davidson
• D)Levi Strauss & Co.
• E)Abercrombie & Fitch

---

Definitions:

Risk-free Rate

The estimated rate of profit for a no-risk investment, usually depicted by the earnings from government securities.

American Call

An option contract that gives the holder the right to buy a specific asset at a set price anytime before the expiration date.

Expiration Date

The predefined date after which an option or other financial contract becomes invalid and the right to exercise it ceases.