A Type of Geodemographical Marketing Technique That Supermarkets or Fast-Food

question 14

Multiple Choice

A type of geodemographical marketing technique that supermarkets or fast-food operations use.

• A)micromarketing
• B)ADI
• C)VALS
• D)PRIZM
• E)MONITOR MindBase

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Definitions:

Net Income

The profit a company holds onto after removing expenses and taxes from its earned revenue.

Operating Revenues

Income earned from a company's main business activities or operations, excluding non-operating revenue like interest or sale of assets.

Operating Expenses

Regular costs incurred in the process of running a business, such as rent, utilities, and payroll, that do not include the cost of goods sold.

Interest Expense

The cost incurred by an entity for borrowed funds.