Segmenting That Grouped People Who Had Similar Demographics and Lifestyles

question 59

Multiple Choice

Segmenting that grouped people who had similar demographics and lifestyles into neighborhood clusters:

• A)began in the 1970s with PRIZM.
• B)was first used by SRI through its VALS approach.
• C)is a recent phenomenon.
• D)was pioneered by Yankelovich Partners, Inc. in the past five years.
• E)has been proven ineffective.

---

Definitions:

Negotiable Instruments

Financial documents that guarantee the payment of a specified amount of money, either on demand or at a set time.

Transferring Funds

The act of moving money from one account to another, across individuals, businesses, or banking institutions.

Retake Possession

The act of reclaiming ownership or control of property or assets, often legally after a breach of agreement or law.

Transporter

An individual or entity engaged in the moving of goods or people from one place to another.