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One of the Most Sophisticated Geodemographic Tools to Help Marketers

question 93

Multiple Choice

One of the most sophisticated geodemographic tools to help marketers pinpoint direct marketing prospects based on U.S. census data is:


Definitions:

Heat

The total amount of kinetic energy in a sample of a substance.

Polymorphism

(1) The existence of two or more phenotypically different individuals within a population. (2) The presence of detectable variation in the genomes of different individuals in a population.

Genomes

The complete set of DNA, including all of its genes, in an organism or a cell, providing the biological blueprint.

DNA Profiling

A technique used to identify individuals by characteristics of their DNA, commonly used in forensic science to assist in identifying individuals or determining parentage.

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