A Type of Segmentation That Tries to Determine Whether People

question 97

Multiple Choice

A type of segmentation that tries to determine whether people will switch preferences in purchasing products is:

• A)product-user.
• B)brand loyalty.
• C)lifestyle.
• D)benefits and attitudes.
• E)geodemographic.

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Definitions:

Health Anxiety

Excessive worrying about having a serious illness, leading to significant distress or impairment in daily functioning.

Somatic Symptom

Somatic symptom disorder involves experiencing significant focus on physical symptoms, such as pain, that causes major emotional distress and difficulties in functioning.

Diagnostic Category

A classification used in diagnostic systems, such as the DSM or ICD, to organize and describe specific mental health conditions based on symptom patterns.

Scientific Reasons

Explanations or justifications for phenomena, based on empirical evidence and logical reasoning as per the scientific method.