According to David Aaker, the Most-Used Positioning Strategy Is

question 85

Multiple Choice

According to David Aaker, the most-used positioning strategy is:

• A)to associate an object with a product attribute or characteristic.
• B)to associate an object with a consumer or consumer group.
• C)to stake out what position you seek to own.
• D)to identify the competition who must be overcome.
• E)to have the guts to occupy the position sought.

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Definitions:

Indirect Materials

Any materials needed to make a product that are not directly traced to the product.

Work In Process

Inventory that includes goods that are in the production process but are not yet completed.

Weighted Average Method

An inventory costing method that calculates item costs based on the weighted average of all units available for sale during the period.

FIFO

An inventory valuation method where the first items placed in inventory are the first sold, standing for "First-In, First-Out."