While a Single Advertising Execution Helps Build the Same Global

question 68

Multiple Choice

While a single advertising execution helps build the same global brand equity, the reality is:

• A)language and art elicit the same emotional responses.
• B)language is easily translatable so it means the same thing globally.
• C)consumers are excited when advertising is presented from a global perspective.
• D)every international brand starts as successful local brand and is reproduced often.
• E)global executions typically elicit empathy when shown globally.

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Definitions:

"I Knew It All Along"

The phenomenon where people believe they predicted an outcome that could not have been reasonably foreseen; also known as hindsight bias.

Negative Response Set

A tendency to consistently respond negatively to questions or items in personality assessments or questionnaires.

Personality Inventory

A questionnaire or assessment tool used to evaluate personality traits and characteristics.

Social Desirability Bias

The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others, often leading to overreporting of "good" behavior or underreporting of "bad" behavior.