Using IMC to Coordinate All of an Organization's Messages Helps

question 10

True/False

Using IMC to coordinate all of an organization's messages helps to create a unified image and support relationship building with customers.

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Definitions:

Expectancy Theory

A motivational theory suggesting that individuals are motivated to perform if they believe that their efforts will lead to desired performance and reward.

Victor Vroom

A psychologist recognized for formulating the expectancy theory of motivation, which suggests that individual motivation to perform is influenced by expectations of reward and achievable outcomes.

Hygiene Factors

Elements related to job dissatisfaction according to Herzberg's motivation-hygiene theory, including company policy, supervision, salary, interpersonal relations, and working conditions.

Dissatisfiers

Factors or elements in a situation or product that can cause dissatisfaction if missing or poorly executed, though their presence does not necessarily increase satisfaction.