Which of the Following Is Correct Regarding the 70/20/10 Approach

question 39

Multiple Choice

Which of the following is correct regarding the 70/20/10 approach to managing marketing resources?

• A)70% of the budget should go toward systematically learning from experiments.
• B)20% of the budget for sustaining innovation
• C)20% of the budget for proven marketing strategies
• D)10% for historically useful tactics
• E)70% of the budget for sustaining innovation and creativity

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Definitions:

Mergers And Acquisitions

Business activities in which companies consolidate through various types of financial transactions, including merging with or acquiring control over other companies.

Video News Release

A pre-packaged segment made by public relations firms or marketers to be distributed and broadcast by television news media.

External Publics

Groups or individuals outside of an organization that can be affected by or have an effect on the organization's objectives and actions.

Digital Analytics

Tools that allow collection, organization, and analysis of online data.