A Planner Could Consider Which of the Following Weighted CPM

question 96

Multiple Choice

A planner could consider which of the following weighted CPM adjustments to take into account communication factors?

• A)effect of creative nuances
• B)probability of an audiences exposure to a medium
• C)qualitative environment for the message
• D)size of the copy compared to the size of the ad itself
• E)impact of the medium on a portion of the target audience

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Definitions:

Predicting Behavior

The process of using observed or known information to make educated guesses about future actions or responses.

SAT Scores

Standardized test scores used in the United States for college admissions, reflecting a student's verbal, mathematical, and writing skills.

GPAs

Grade Point Averages, a numerical calculation that represents the average value of the accumulated final grades earned in courses over time.

Predicting Behavior

The process of forecasting future actions based on past and present data or trends.