Which of the Following Pertain to Flighting

question 34

Multiple Choice

Which of the following pertain to flighting?

• A)Advertisers have less postage costs to consider.
• B)Advertisers achieve same brand awareness with less cost than having a steady schedule.
• C)Advertising perception increases as the number of placements rise.
• D)Consumers awareness of the brand soars as the schedule increases.
• E)Consumers awareness of the brand diminishes when the schedule is reduced.

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Definitions:

Degree of Operating Leverage

A ratio that measures how a percentage change in sales will affect profits, highlighting the impact of fixed costs on earnings.

Break-even Point

The level of sales at which total revenues equal total costs, resulting in no profit or loss for the business.

Variable Expenses

Costs that change in proportion to the activity or volume of operations in a business, such as raw materials and labor costs.

Fixed Expenses

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance premiums.