The Formula for Comparing Costs Among Media with Different Circulation

question 77

Multiple Choice

The formula for comparing costs among media with different circulation considers:

• A)weight of air time x number of vehicles chosen.
• B)(ad cost x 1,000)divided by circulation.
• C)(ad cost x 100)divided by circulation.
• D)numbers of exposure divided by (ad costs x 100).
• E)circulation divided by (ad cost x 1000).

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Definitions:

Functionalist

Relating to the theory in sociology that views society as a complex system whose parts work together to promote solidarity and stability.

Online Fashion Magazines

Digital publications that cover fashion trends, style advice, and news related to the fashion industry.

Demassification

The process of media and culture moving away from targeting mass audiences with a one-size-fits-all approach towards catering to more niche or individual preferences.

Internet Addiction

A compulsive need to spend a significant amount of time on the internet, often to the detriment of the individual's health, social life, and other responsibilities.