One of the Key Questions That Might Be Considered in Weighting

question 38

Multiple Choice

One of the key questions that might be considered in weighting the CPM is:

• A)Will the length of copy provide more exposure?
• B)Will the relative higher expense of radio spots increase the quality of exposure?
• C)Does the first exposure have the same or greater value than subsequent exposures?
• D)Will the BDI effect mitigate the coverage?
• E)Will the involvement of the planner increase the CPI?

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