In a CPM Approach to Comparing What One Media Vehicle

question 20

True/False

In a CPM approach to comparing what one media vehicle may deliver over another vehicle, we can substitute the number of subscribers or viewers in one demographic category for total circulation to arrive at a more accurate picture of the cost to reach a specific target market.

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Definitions:

Malthusian Theory

A theory proposed by Thomas Malthus suggesting that population growth will outpace agricultural production and lead to widespread poverty and famine.

Geometric Progression

A sequence of numbers where each term after the first is found by multiplying the previous one by a fixed, non-zero number called the common ratio.

Arithmetic Progression

A sequence of numbers in which each term after the first is obtained by adding a constant, known as the common difference, to the preceding term.

Output Per Head

The average production of goods and services per individual in a specific period, typically used to measure labor productivity.