If Advertisers Choose to Make a Network Buy, They Actually

question 81

Multiple Choice

If advertisers choose to make a network buy, they actually receive:

• A)a group of stations on cable that carry narrowcast programming.
• B)a group of local stations that contract to carry network programming.
• C)independent stations that may or may not carry the spot depending on local conditions.
• D)broadcast stations owned and operated by independently wealthy corporations.
• E)a conglomeration of secondary affiliates.