Major Advertisers Consider a Network That Has Reached 70 Percent

question 13

Multiple Choice

Major advertisers consider a network that has reached 70 percent potential coverage as:

• A)a bad risk for clearance fees.
• B)a crucial indicator of financial success for a smaller network.
• C)a national program worth their consideration.
• D)worthy of their slotting fees.
• E)a network's secondary concern.

---

Definitions:

Gene

A unit of heredity made up of DNA, located on chromosomes, that encodes information necessary to build and maintain an organism's cells and pass traits to offspring.

DNA Nucleotide Sequence

The arrangement of nucleotides (adenine, thymine, cytosine, and guanine) in a strand of DNA, determining genetic information.

Posttranscriptional Processing

The series of modifications that RNA transcripts undergo after transcription, including splicing, editing, and polyadenylation.

MRNA

Messenger RNA, a type of RNA that carries genetic information from DNA in the nucleus to the ribosome sites of protein synthesis in the cytoplasm.