One of the Drawbacks to Radio Is

question 22

Multiple Choice

One of the drawbacks to radio is:

• A)its audiences are so small that you must make numerous buys to achieve acceptable frequency and reach.
• B)its ability to target narrow audience segments.
• C)supplemental media value at a much higher cost than all other media.
• D)the technical problem of broadcast static.
• E)abundance of confusing audience research.

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Definitions:

Live Alone

The act or state of residing in a dwelling by oneself without cohabitants.

Majority

The greater part or number; often used to denote the age at which a person gains full legal rights and responsibilities.

White

A racial classification often used to refer to people of European origin, but can also denote purity or absence of color in different contexts.

Marriage Squeeze

A demographic imbalance in which the number of potential brides does not approximately equal the number of potential grooms within a certain population.