A Major Problem for Advertisers Wishing to Use Radio Is

question 79

Multiple Choice

A major problem for advertisers wishing to use radio is its:

• A)lack of reach.
• B)lack of flexibility.
• C)fragmented audience.
• D)declining listenership, especially during summer.
• E)low creative costs.

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Definitions:

Assertive

The quality of being self-assured and communicative while respecting the rights and beliefs of others.

Cognitive Restructuring

Technique of mentally converting negative aspects into positive ones by looking for the positive elements in a situation.

Drama

A genre of narrative fiction (or semi-fiction) intended to be more serious than humorous, focusing on in-depth development of realistic characters and emotional themes.

Personality Clash

A situation where two individuals have significantly different personalities, leading to frequent conflicts or disagreements.