Unique Characteristics of a Radio Buy Include All of the Following

question 56

Multiple Choice

Unique characteristics of a radio buy include all of the following EXCEPT:

• A)every radio buy is itself unique.
• B)advertising inventory is durable.
• C)pricing is a point of negotiation between media buyers and radio salespersons.
• D)almost all advertising is sold in packages of spots tailored to each advertiser.
• E)a spot unsold is revenue lost forever.

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Definitions:

Transfer of Training

The successful transfer of abilities, understanding, or actions acquired in one situation to a different situation.

Affective Reaction

The emotional response or feelings of an individual toward a particular experience, event, or change, which can significantly influence motivation and behavior.

Perceived Usefulness

The degree to which a person believes that using a particular system or tool will enhance their job performance or daily activities.

Formative Evaluations

Assessments conducted during the developmental phase of a program or product to improve its design and effectiveness.