Which of the Elements Listed Would Not Be Examined Before

question 66

Multiple Choice

Which of the elements listed would not be examined before executing a radio buy?

• A)longevity of the medium
• B)ownership of the medium
• C)ability of radio to effectively carry out the basic advertising and marketing strategy
• D)determination of the vitality of the format
• E)determination whether audience preferences match higher profile talent

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Definitions:

Pricing Enhancement

Strategies implemented to adjust and improve the perceived value and price positioning of a product or service in the market.

Obscenity

Content or actions deemed offensive to morality or decency by the average person, according to community standards, often subject to legal regulation.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.

Decency

The standard of behavior that is considered respectful and modest by a society.