Radio More Than Virtually Any Other Media

question 14

Multiple Choice

Radio more than virtually any other media:

• A)creates an intimate, one-on-one relationship with prospects.
• B)presents creative effects at a higher production cost than virtually any other medium.
• C)is locked into the home and car, not proximate to the selling point.
• D)has escaped the conglomeration movement evident in other media.
• E)has suffered from effects of conglomeration.

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Definitions:

Structuralism

An early school of psychology that used introspection to explore the elemental structure of the human mind, emphasizing the analysis of immediate experiences into basic elements.

Phrenology

A now-discredited theory that suggested the shape and size of the human skull could be used to determine personality traits and mental abilities.

Psychoanalysis

A therapeutic approach and theory of mind developed by Sigmund Freud, focusing on unconscious processes and resolving internal psychological conflicts.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.