Which of the Elements Listed Would Not Be Examined Before

question 66

Multiple Choice

Which of the elements listed would not be examined before executing a radio buy?

• A)longevity of the medium
• B)ownership of the medium
• C)ability of radio to effectively carry out the basic advertising and marketing strategy
• D)determination of the vitality of the format
• E)determination whether audience preferences match higher profile talent

---

Definitions:

U-Shaped

A descriptive term often used in economics and statistics to describe a graph or curve that resembles the shape of the letter "U", indicating a particular kind of relationship or trend.

Positive Amount

A value that is greater than zero, indicating a quantity that adds to a total rather than subtracting from it.

Price

The financial charge expected, required, or dispensed as payment for a product.

Marginal Cost Curve

A graph that shows the change in the total cost of producing one additional unit of a good or service.