Newspapers Have Experienced Dramatic Increases in Advertising Rates and CPM

question 28

Multiple Choice

Newspapers have experienced dramatic increases in advertising rates and CPM caused by:

• A)rising fixed costs.
• B)increased union demands.
• C)local government regulations.
• D)federal government regulations.
• E)deregulation of trucking.

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Definitions:

Dishonored

Refers to a financial instrument, such as a check or promissory note, that has been refused payment when presented.

Landlord

A person who owns real property and who rents or leases it to someone else. Also called lessor.

Expedited Credit

A banking service that provides faster funds availability to the depositor.