A Major Concern of Media Buyers in Dealing with Newspapers

question 52

Multiple Choice

A major concern of media buyers in dealing with newspapers is:

• A)the ease they have buying national radio spots.
• B)the difficulty of making multipaper buys across a number of markets.
• C)the ease they have buying magazine placements.
• D)the difficulty in setting a standard rate based on pass-along readership.
• E)maintaining maximum variability for potential ad sizes.

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Definitions:

Investor

An individual or organization that allocates capital with the expectation of receiving financial returns.

Rate

The percentage at which interest is charged or paid, or a measure of change over time.

Compound-Interest

Interest on a loan or deposit calculated based on both the initial principal and the accumulated interest from previous periods.

Canada Savings Bond

A financial product offered by the Government of Canada that provides a competitive, fixed interest rate over a specified period.