Major Issues That Newspaper Executives Must Confront Regarding Preprinted Inserts

question 99

Multiple Choice

Major issues that newspaper executives must confront regarding preprinted inserts include:

• A)the newspaper is more than an advertising delivery system for them.
• B)they are more profitable than ROP advertising.
• C)shrinking of the news hole.
• D)changing the newspaper's character from an advertising to an information medium.
• E)expansion of the news hole.

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Definitions:

Cleaning Compulsion

An obsessive need to clean or organize, often as a symptom of obsessive-compulsive disorder, where the action is driven by an attempt to reduce distress or anxiety.

Cognitive-Behavioral Theorist

A professional specializing in the study and application of cognitive-behavioral therapy, emphasizing the role of thinking and behavior in the development and treatment of psychological disorders.

Exposure And Response Prevention

A therapeutic strategy used primarily for obsessive-compulsive disorder that involves gradual exposure to anxiety-inducing stimuli combined with efforts to prevent the habitual response.

Obsessive-Compulsive Disorder

A mental disorder characterized by recurring unwanted thoughts (obsessions) and repetitive behaviors (compulsions) as a means to cope with anxiety.