Which of the Following Is a Way to Achieve Total

question 97

Multiple Choice

Which of the following is a way to achieve total market coverage (TMC) ?

• A)a weekly supplement delivered to nonsubscribers and filled with mostly advertisements
• B)monthly delivery of the newspaper at a reduced price to all households
• C)publishing an entire daily newspaper on the Web at no charge
• D)delivering newspaper-supported direct mail to all subscribers
• E)offering free copies of the paper in grocery stores

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Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.

Integrity

The characteristic of being truthful and upholding high ethical standards.

Professional Salesperson's Values

The ethical standards and principles that guide the behavior and decisions of a salesperson in a professional setting.