When Magazine Readers Indicate They Save Their Copies and Refer

question 15

Multiple Choice

When magazine readers indicate they save their copies and refer to them later, or that they often read magazines in a doctor's office, which magazine characteristic is demonstrated?

• A)long life and creative options
• B)durability
• C)engagement
• D)audience selectivity
• E)intangibility

---

Definitions:

Reward Power

The capacity to influence others by controlling the allocation of rewards valued by them, effectively motivating or encouraging specific behaviors.

Negative Sanctions

Punishments or penalties imposed to correct or deter undesirable behavior in an organization.

Allocation

The process of distributing resources or tasks among people or groups based on a plan or system.

360-degree Feedback

A comprehensive performance appraisal system where feedback about an employee is collected from supervisors, peers, subordinates, and sometimes, from external sources like clients and suppliers.