After a Media Planner Is Satisfied a Magazine Can Successfully

question 62

Multiple Choice

After a media planner is satisfied a magazine can successfully perform the required communication task, the next question is:

• A)What is the shelf life of the magazine ad?
• B)Can it reach the specific targeted audience?
• C)What are the demographic editions?
• D)How will the creative be just right and stimulate high levels of audience involvement?
• E)What will be the short rate if the number of advertisements is later reduced?

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Definitions:

Written Messages

Communication conveyed through writing, including letters, emails, or text messages.

Establish A Record

To create or set a documented account of events, activities, or achievements for reference or evidence.

Energy-efficient

Using less energy to perform the same task or produce the same result, often associated with environmental sustainability.

Environmentally Friendly

Practices or products that do not harm the environment.