Ultimately Media Planners Judge the Effectiveness of a Magazine on Whether

question 70

Multiple Choice

Ultimately media planners judge the effectiveness of a magazine on whether it does the following.

• A)stylistically matches the product's brand
• B)leads to use of its Web site
• C)delivers prime prospects at a competitive cost
• D)has a high incidence of doctor and professional subscribers
• E)none of the above

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Definitions:

Corporate Giving

financial or in-kind contributions made by companies to non-profit organizations or communities to support social, environmental, or cultural projects.

Altruism

The principle or practice of concern for the welfare of others, often manifested through selfless acts or donations.

Self-Directed Giving

A philanthropic approach where donors independently select and support causes or organizations without intermediary influence or direction.

Nucleus Fund

A central pool of money that serves as the foundational investment to start or significantly support a project or venture.