Because the Growth in Audiences for Magazines Generally Hasn't Kept

question 44

Multiple Choice

Because the growth in audiences for magazines generally hasn't kept pace with increases in advertising rates, magazines are:

• A)less efficient in delivering their product on time.
• B)more likely to reduce the number of issues published in a year.
• C)among the most expensive on a per prospect basis.
• D)giving away free samples to boost subscriptions.
• E)always looking for ways to discount subscription prices.

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Definitions:

Obligation

A duty or commitment that an individual is bound to fulfill, whether by law, promise, or moral responsibility.

Return In Kind

The act of reciprocating or responding to a gesture or action with a similar one.

Immoral Actions

Behaviors that are considered to be wrong or unethical according to societal norms or personal ethical standards.

Unhappiness

A state of sadness, dissatisfaction, or general discontent.