Which of the Following Characteristics Would Make You Hesitate to Buy

question 3

Multiple Choice

Which of the following characteristics would make you hesitate to buy advertising in a magazine when you are planning to introduce a new product in a timely fashion?

• A)long lead time
• B)extended growth of the medium
• C)range and number of specialized vehicles available
• D)the portability of the magazine
• E)poor social image of most magazines

---

Definitions:

Market Coverage

focuses on the extent to which a product or brand is recognized and available to customers within a market, affecting its overall market share.

Distribution Intensity

The level of market coverage of a product, ranging from intensive, selective to exclusive distribution.

Selective Distribution

A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.

Intensive Distribution

A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.