Which of the Following Is True About Increasing the Size

question 35

Multiple Choice

Which of the following is true about increasing the size of an advertisement and its effects on readership?

• A)allows for less flexibility in the creative
• B)does not increase readership proportionately
• C)does increase readership on a one-to-one basis
• D)In the short term, impact and recall significantly increase.
• E)The larger the ad, the greater expansion of the readership.