Which Is NOT a Reason for Advertisers to Use Multiple-Page

question 57

Multiple Choice

Which is NOT a reason for advertisers to use multiple-page inserts and spreads?

• A)need to show their product in the most favorable light
• B)need to show their service in the most favorable light
• C)need to have their product appear in a bigger-than-life way
• D)need to maintain their noncompetitive position in markets
• E)need to tell an in-depth story about brand features

---

Definitions:

Arousal

A state of heightened physiological activity or alertness, often driven by emotional, physical, or mental stimuli.

Sensory Systems

The parts of the body involved in the reception and processing of sensory information from the environment, enabling perception.

Colour-Blind

The inability to perceive differences between some of the colors that others can distinguish.

Vision

The ability to see or the faculty of sight; it can also refer to the capacity to envisage future developments and work towards them.