The Basic or Open Rate for a Magazine Ad Is

question 42

Multiple Choice

The basic or open rate for a magazine ad is:

• A)the point from which all rebates are taken.
• B)derived by looking at the volume or frequency of insertions.
• C)the one-time, full-page rate of publication.
• D)the basis for the short sale.
• E)the lowest rate available to high volume advertisers.

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Definitions:

Independence Of Panama

The separation of Panama from Colombia in 1903, facilitated by the United States to secure the construction of the Panama Canal.

Roosevelt Corollary

An extension of the Monroe Doctrine articulated by President Theodore Roosevelt in 1904, stating that the U.S. could intervene in the domestic affairs of its neighbors if those neighbors proved unable to maintain order on their own.

Monroe Doctrine

A principle of US foreign policy originating in the early 19th century that opposes European colonialism in the Americas, viewing any new attempts at colonization as hostile acts toward the US.

Great White Fleet

A U.S. naval fleet that circled the globe from 1907 to 1909 as a show of American maritime strength and goodwill.