A Magazine Short Rate Involves

question 52

Multiple Choice

A magazine short rate involves:

• A)compensating the advertiser for keeping copy to a minimum.
• B)allowing an advertiser to pay for additional page insertions at a lower price than originally agreed upon for each page insertions.
• C)an advertiser using less space than originally contracted for the year and being charged an adjustment at a higher-than-contracted rate per page.
• D)the premium rate charged for last minute additions of copy.
• E)response to unwarranted increases in costs of space.

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Definitions:

Subsidiary Ledger

A detailed ledger that contains the individual accounts necessary to support a major (control) account organized in the general ledger.

Alphabetically

Ordered or arranged in accordance with the sequence of the letters of the alphabet.

Accounts Receivable Subsidiary Ledger

A detailed ledger that contains individual customer accounts and tracks their transactions separate from the general ledger.

Revenue Ledger

A division of the general ledger where all income transactions of a business are recorded, including sales, interest, and dividends.