As an Advertiser, If You Wanted to Know About a Magazine's

question 83

Multiple Choice

As an advertiser, if you wanted to know about a magazine's readership-in the sense of who the readers are, including pass-along readers, and why they buy particular magazines-you would NOT use research data compiled by:

• A)ABC.
• B)Mediamark Research Inc. (MRI).
• C)Simmons Market Research Bureau (SMRB).
• D)Research on Publications (RoP).
• E)MNI Business Network.

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Definitions:

Night Terror

A sleep disorder causing feelings of panic or dread typically occurring during the first few hours of stage 3-4 non-REM sleep; more intense than a nightmare.

Workdays

Days designated for professional or official work activities, typically excluding weekends and public holidays.

Counterparts

Individuals or things that correspond to or are equivalent to each other in a particular context.

REM Sleep

A phase of sleep characterized by rapid eye movement, dreaming, and increased brain activity.